Author: Tech Line Media

Dive Brief: Dive Insight: Mercedes-Benz is betting big on ChatGPT in both its manufacturing and vehicles themselves. The company unveiled plans last month to integrate the technology into voice control in its vehicles through another partnership with Microsoft. The automaker rolled the feature out to 900,000 vehicles in the U.S. equipped with its MBUX entertainment system. In its factories, ChatGPT’s voice-based interface will allow employees without programming backgrounds to leverage data analysis tools and and evaluate process production data stored in Mercedes-Benz’s digital ecosystem. The platform launched last year and connects the company’s 30 global passenger car plants through a cloud-based system,…

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HappyOrNotⓇ, the global leader in instant customer and employee satisfaction reporting, has collected over 5.2 million patient satisfaction feedbacks in retail pharmacy, and is used by 136 pharmacy locations worldwide. The data collected with the HappyOrNot feedback terminals shows that patient satisfaction is the highest on Thursday and lowest on Sunday. Looking at the hour of the day, coming in between 9am and 11am would give patients the best experience. HappyOrNot has been utilized in many of retail organizations across the globe since 2009. In retail alone, over 230 million feedbacks have been collected and the current customer satisfaction benchmark…

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IT teams rarely look the exact same from one business to the next. Your IT department’s responsibilities and structure will be driven by a range of factors, from company size and business goals, to industry compliance requirements and security vulnerabilities. Nonetheless, there are certain roles and responsibilities that all IT leaders should keep in mind – whether you’re building an IT department from scratch, or considering a restructure of your current resources. What is an IT Department? An IT department is the division within an organization that oversees technology-related tasks and responsibilities. In startups and small businesses, the IT department…

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Falken Tyre has released a short film demonstrating the breadth of the Japanese tyre brand’s presence and activities, compiled from over 100 hours of footage captured in the past three years. The brand movie features highlights from Falken’s motorsport, football and Red Bull Air Race involvement, as well as spectacular ice driving scenes. The brand video features footage of the Falken Motorsports team claiming a podium finish in the 2015 ADAC Zurich 24-Hour Race at the formidable Nürburgring in Germany, as well as stunning images from the off-road Portuguese rally ‘Baja Portalegre 500’ where Mitsubishi relied on Falken’s high-performance all-terrain…

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What are frameworks in Mobile App Development? In mobile app development, a framework is a software tool that provides developers with a structured and efficient approach to creating mobile apps. A framework typically encompasses a set of pre-built components and libraries that can be leveraged to rapidly develop app features such as user interface (UI) elements, database integration, networking, and more. Frameworks can be classified into two types: Native and Hybrid. Native frameworks allow developers to build apps specifically for a particular platform, such as iOS or Android, using platform-specific programming languages like Swift or Java. Conversely, Hybrid frameworks allow…

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Red River, a technology transformation company serving government and enterprise customers announced that Courtney Mitchell has been appointed Chief Human Resources Officer. In this role, Mitchell will oversee the strategic vision for Red River’s HR practice including talent acquisition, employee growth and development as well as organizational performance. “Bringing Courtney’s leadership to our HR team comes at an important time in our company’s growth trajectory,” said Red River CEO Brian Roach. “As we expand our technology practice areas, managed services and government programs business, she brings the expertise and vision we need to nurture and support our talent in an operation that spans multiple divisions,…

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But what is sales coaching? The process begins with a conversation between the manager and the rep, who will work together to set goals for the next quarter or year. The manager will also review their performance over the last three months, including calls made, lead generation, and close rates. After this initial discussion, it’s time for some training! First, the manager will provide a list of resources for the rep to use during their time off from work, including books or online courses that focus on improving specific parts of your sales process (such as prospecting). What to Expect…

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WoodWing´s digital asset management solution Elvis DAM can now be integrated with MEI’s TruEdit™ platform and the cross-media publishing system vjoon K4®. Customers who use TruEdit or vjoon K4 as their editorial workflow solution can now have access to Elvis DAM’s comprehensive asset management capabilities right from within their workflow. With Elvis DAM’s support for up to a billion files to be managed, searched and shared, the integration helps customers to locate and use their digital assets immedately, allowing for work to be done much more efficiently. Elvis DAM, TruEdit and vjoon K4 have a proven reputation of being integral…

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In 2022, our blog significantly focused on switching from Universal Analytics (UA) to Google Analytics 4 (GA4) and what it means for B2B marketing measurement. Migrating to GA4 has also been an important point of discussion at KoMarketing across clients as there are many lingering questions. Recently, we brought in Brie Anderson, the Founder & Owner of BEAST Analytics, to talk to the team about making the switch to GA4. In this training, our team was able to ask Brie their most pressing GA4 questions and learn best practices for the platform. Here are 6 key takeaways from the training! Why B2B Marketers…

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It’s a busy afternoon, and you’ve been caught up in sales calls and meetings throughout the day. You’ve managed to take the occasional breather to refill your water and catch your breath. Your plan is to wrap up everything in the next hour and make it to your son’s baseball game. But before you can do that, there’s one more task at hand—a proposal for a very important new client that you’ll be presenting in the morning. Just as you’re starting to feel the pressure, your phone starts ringing, and you glance down to see that it’s “The Boss” calling.…

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