In 2022, our blog significantly focused on switching from Universal Analytics (UA) to Google Analytics 4 (GA4) and what it means for B2B marketing measurement. Migrating to GA4 has also been an important point of discussion at KoMarketing across clients as there are many lingering questions. Recently, we brought in Brie Anderson, the Founder & Owner of BEAST Analytics, to talk to the team about making the switch to GA4. In this training, our team was able to ask Brie their most pressing GA4 questions and learn best practices for the platform. Here are 6 key takeaways from the training! Why B2B Marketers…
Author: Tech Line Media
It’s a busy afternoon, and you’ve been caught up in sales calls and meetings throughout the day. You’ve managed to take the occasional breather to refill your water and catch your breath. Your plan is to wrap up everything in the next hour and make it to your son’s baseball game. But before you can do that, there’s one more task at hand—a proposal for a very important new client that you’ll be presenting in the morning. Just as you’re starting to feel the pressure, your phone starts ringing, and you glance down to see that it’s “The Boss” calling.…
A documented IT strategy is essential for any business that wants to drive growth from its technology investments. By assessing your current tech stack and future goals, an IT strategy lays out a clear roadmap to achieve your business objectives. This guide shares the key components of an IT strategy, as well as the examples and frameworks you need to be aware of. What is an IT Strategy? An IT strategy is a detailed plan that outlines how technology is used to support and achieve business goals. This includes how the organization manages and maintains its IT systems, infrastructure, and…
Social media has changed the way we live, interact with each other, and, yes, even market our businesses. More than 3.6 billion people use social media worldwide, making it one of the most popular online activities. Designing an effective B2B social media marketing strategy, however, is no easy feat. To be effective, brands must develop a data-backed strategy, create an appropriate budget, and measure their success. As you plan your B2B social media strategy, it’s important to consider the impact of social media on the industry as a whole and where other brands are succeeding —- and failing. This post outlines key statistics to…
Are you ready for the move to Google Analytics 4? There are several big changes, including how GA4 tracks conversions, the shift to events over goals, and the implementation of predictive metrics and audiences. It’s exciting, but maybe a little overwhelming, too—especially if you’re a Google Ad user and are trying to figure out what the shift means for your ad campaigns. Luckily, connecting the two platforms, GA4 and Google Ads, is one of the easier parts of making the switch to GA4! Before taking this step, make sure you’ve already implemented GA4 on your site, then follow these steps to…
One Million Square Feet, Hundreds of Thousands of Promotional Products, More Than 20,000 People, Jeffrey Tambor and Jeremy Gutsche, Under One Roof in Las Vegas! The PPAI Expo, the world’s largest and most attended promotional products trade show, brought more than 11,250 distributors from more than 3,900 companies together for the five-day event, January 11-15, 2015, in Las Vegas, Nevada. The PPAI Expo featured more than 150 education and networking events, 1,350 exhibiting supplier companies in 3,185 booths presenting hundreds of thousands of products occupying one million square feet of the Mandalay Bay Convention Center. With more than 20,000* participants from the U.S. and…
What is outsourced IT support? Simply put, outsourced IT support is a technical service designed to help with computer technology that’s not owned by an internal member of your company. It includes the day-to-day IT support requests any business faces—systems administration requests, tech support and troubleshooting, installing and configuring computer hardware, software, systems, networks, printers and scanners, etc. It’s also a critical function of every business. Any time you have IT problems, your business can suffer. Issues that go unresolved are all but guaranteed to slow productivity, frustrate staff and cost your organization time and money, both precious commodities for…
CompTIA Spark, the nonprofit social impact arm of CompTIA, is offering middle school girls the chance to explore the world of information technology and build skills for a potential future career in multiple tech fields through a series of TechGirlz workshops and camps. The workshops are open to girls in the 5th through 8th grades and are free, while the camps are open to girls in 6ththrough 9th grades and may charge a fee. Among the workshops being offered this summer are an introduction to encryption that teaches how information is protected online, an introduction to the programming language JavaScript, and a video communications program called “Lights,…
OASIS Group, the largest privately owned information management organisation in Europe, is delighted to announce that Sarah Vidgen has joined the group as Chief People Officer. Vidgen brings over 20 years of experience in human resources from across diverse industries including public sector, construction, logistics and information management. In her most recent role, she served as Senior Director Global HR Service Delivery and Operations EMEA for Iron Mountain. Earlier in her career, she gained experience and knowledge working in client facing roles, making her uniquely positioned to understand the needs of the internal workforce to best support external clients. As Chief People Officer Vidgen is responsible for…
Industry watchers saw a chance to regain lost territory in Dell’s acquisition of Moogsoft, but the implications for existing customers of the AIOps vendor are murkier. Dell disclosed it had acquired Moogsoft in a brief press release Wednesday, which did not include financial terms or details about where the company will fit into Dell’s existing products. Moogsoft, founded in 2012, was among the earliest competitors in AIOps, which got a wave of hype in 2017 and 2018. The company had raised more than $90 million in venture funding, the latest a $40 million series D round in 2018. The transaction is…